As a creative director, I've always had a passion for the creative side of life - a desire to understand what makes a piece of work tick.

This fascination led to a stint in some of the most highly rated, demanding kitchens in the world. After a year of sharpening my creative skills under a completely different discipline, I returned to the field of design with a deeper respect for the creative process, and the confidence that only comes from working in a high-pressure environment.

You could say that I'm now the kind of person who'd bring a knife to a branding fight.